Our mission? To help business be remarkable online! AreTheyHappy gives you complete control over your online reputation, and one of the best ways to find out how happy your customers are? “Tagging!

As you may already know, there are 10 tagging categories in the AreTheyHappy tool: 

  1. Experience
  2. Food & Beverages
  3. Consistency
  4. Service
  5. Environment
  6.  Reputation 
  7. Convenience
  8. Value
  9. Innovation
  10. Family Friendly

You can’t create new choice drivers, but you are totally free to create your own custom "tags" under every single one of those categories. You can make as many as you want.

Creating New Tags

Start by clicking on your avatar and selecting "Tagging" from the drop-down menu.

From there click on the orange create new tag button.

Then follow the steps:

  1. Select a name for your tag
  2. Select a restaurant choice driver (you can select several)
  3. Select a sentiment
  4. Save.

Now, how do you use tags?

  1. Go to your inbox
  2. Select a review
  3. Click on the tag icon and select a relevant tag. Voila! That will be saved in our analytics.

What is tagging important? 

All of your tags throughout the day / week / month are stored  in AreTheyHappy's data warehouse.

💪Pro-Tip: It's important to tag as you complete messages because it's makes it easier to study your results at the end of the week/month, and share them with the team or management. (See the 3 examples below.)

In this first "widget," good tagging means you see the general sentiment that people have, as measured against the choice drivers. Then, in the middle widget, you see what themes were most talked about by your customers, i.e. for this restaurant the overall experience, food, service, environment and value were the hot topics. Finally, the last widget on the right, shows you where your customers are most active. For this restaurant, the most important channels are Google and Tripadvisor.

In this graph, good tagging means, you can count the number of tags and see the positive and negative sentiment for each particular choice driver.

Finally, in this table, consistent tagging means you can see the evolution of specific tags. 35 people reported having a positive "Experience" in the establishment below. This is down 10 compared to the previous period.


Tips for creating useful tags

  • Use short tag names
  • Think hard before adding ‘great’ or ‘bad’ to a tag, as they may become harder to manage. The green, grey and red colour of the tags will tell you if the sentiment is positive, neutral or negative, anyway. Where possible, use general tags for a more overall view (Ex.: Experience +, Experience ±, Experience -)
  • Use specific tags to have in-depth view on topics of value to your business (Ex.: Noisy -, Decoration +, Pizzas +)
  • Take guidance from your menu. For starters, main courses and dessert, you could create a tag for each one (Ex.: Starters +, Starters -, Main course +, Main course -, Desserts +, Desserts -). 
  • If there are specific items that you are monitoring, i.e. key dishes, drinks etc. You should definitely create tags for those, too. It will help you measure the evolution of the problem. 
  • Finally, don't be daunted. Creating tags is a process. You don't need to create them all at once, you can easily add new ones when you have the feeling that it’s an interesting topic to monitor. 

Hope you found this useful! :) 

Let us know if you have any questions, concerns or suggestions... or if you just feel like a chat! :)

Feel free  to reach out to us via email at [email protected] or by clicking the little support chat box on the lower right side of your screen. 🙌We really appreciate our AreTheyHappy community, and your ongoing feedback! ️

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