Dynamic Placeholders allow you to create responses/posts that can be "personalized" to your different locations.

Add Dynamic Placeholders to your Publisher social posts to make them far more engaging and effective.

Example: Instead of creating 50 different posts for your 50 different locations, create just 1 post. Simply write: “Join us at [Company] [Location] for Beer Night tonight!” and this will automatically translate to: “Join us at O’Reilly’s Pub Central Station for Beer Night tonight!”

How to use Dynamic Placeholders on the Publisher

In the Publisher, you can make use Dynamic Placeholders in two ways.

(1) Straight from the Composer. (See following image.)

  1. Create a new post.

  2. Select locations and channels.

  3. On the "Caption" section, click on Placeholders to open the dropdown.

  4. Select either Company Name or Location Name.

  5. Finally, Publish your post!

or (2) by creating a "Saved Caption."

  1. Go to Publisher > "Library"

  2. Click on the "+" button to create a new Caption.

  3. Select a title for your Caption.

  4. Write your text.

  5. Click on Placeholders to open the dropdown.

  6. Select either Company Name or Location Name.

  7. Click "Save Changes."

And that's how you can start using {Dynamic Placeholders} today to make your posts more actionable and engaging!

Happy posting!


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